Blend Marketing Blog

Blend Marketing Blog

Make your B2B marketing more measurable

Posted by Phil Vallender on Nov 21, 2014

The first step toward growing your marketing ROI, is actually measuring it. 

Lots and lots of business owners struggle with the immeasurability of their marketing managers' plans. Without robust measures, you can never know what's really working and what isn't. In the absence of this knowledge, it's only human nature to zoom in and over analyse individual, even anecdotal results. This typically leads to frustration for both the business owner, who hopes to find order among the chaos and their marketing managers, who would like to be trusted to do what they are good at.

So, a big wish of business owners, though you may not realise it yet, is that marketing were much more measurable.

More

Why your tech company blog isn't getting enough visitors

Posted by Phil Vallender on Nov 18, 2014

What should you do if the blog set up by your technology company attracts less traffic than you hoped for?

Blogging is an essential component in the inbound methodology and the number one way of driving new, high quality traffic to your site. But what if your's is one of the hundreds, if not thousands, of technology companies that are regularly blogging but failing to drive any significant traffic from it? 

More

Is Leadin a free version of HubSpot?

Posted by Phil Vallender on Nov 12, 2014

Leadin is the new marketing automation plugin for WordPress. What's it all about?

A little while ago, an announcement came out of HubSpot about a couple of guys working on a new marketing automation plugin for WordPress. The definition of what Leadin is has been evolving fast as the guys behind it (Nelson Joyce and Andy Cook) are working on new features, with commendable transparency, at a ferocious rate. Most importantly though, it's free.

More

Are you writing blogs for the sake of it?

Posted by Sean Sweet on Nov 4, 2014

As someone interested in b2b inbound marketing and its ability to raise awareness and build valuable relationships, I can't help but feel that the quantity of blog content has reached saturation point.

Anyone with experience of inbound marketing will understand that to excel in b2b content marketing there must be marketing content of value.

More

How to get more leads of better quality into your sales pipeline

Posted by Sean Sweet on Nov 4, 2014

When it comes to lead generation things are changing rapidly, what worked last year doesn't work as well this year and it's only going to get worse.

More

Join our newsletter