Blend Marketing Blog

Blend Marketing Blog

Generate more leads for your tech firm with better B2B personas

Posted by Phil Vallender on Oct 16, 2014

The personas created by most B2B technology firms the world over, suck. And things are no different here in the Thames Valley. They suck because they contain the wrong information and fail to perform their function as a tool to facilitate the creation of quality, targeted content. 

The average B2B tech firm persona is flawed because most of the best practice guidance available isnt based on B2B tech marketing, it's based on business to consumer marketing.

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The real difference between inbound marketing and content marketing

Posted by Phil Vallender on Oct 14, 2014

There is a great deal of debate (some of it heated) about the difference between content marketing and inbound marketing.

Much of it is posturing by companies (big and small) trying to assume ownership of one or the other term, or to demonstrate leadership. None of the prominent articles I could find provided a conclusive and balanced definition of both terms and the real difference or differences between them. In fact they came across a lot like playground arguments about who's Dad is harder.

So what is the difference, really?

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Generate more leads with inbound marketing

Posted by Phil Vallender on Oct 13, 2014

What do you do when your traditional marketing toolbox no longer cuts the mustard but you still need to bring home even more leads?

In recent years most marketing and business development managers will have experienced pressure to generate more leads whilst at the same time witnessing falling results from formerly effective tactics.

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Blend is now a B2B HubSpot Certified Partner

Posted by Phil Vallender on Oct 7, 2014

We wholeheartedly believe in the lead generation power of b2b inbound marketing. That's why we have partnered with HubSpot, the leading inbound marketing automation platform for SME's, to offer a complete, turn-key inbound lead generation service. 

Why you should be doing inbound

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Why the Americans kick butt when it comes to new product marketing

Posted by Sean Sweet on Oct 6, 2014

I can't help but notice how products developed in the US, both physical and digital, somehow look more polished and professional than many produced in the UK. I suspect that's because US marketing departments are involved far earlier in the process.

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