If having a website is an essential of modern business, why do so few make a measurable contribution to results?
It's a common consensus that a website is an absolute must for doing business. If this is the case, why are the vast majority of B2B websites little more than expensive online brochures? Why do so many business owners look the other way when their website produces no measureable input to the achievement of company objectives?
If this sounds like you and your website, never fear, there are things that you can do easily to start the process of turning your website from a digital brochure into a lead generating machine.