Blend Marketing Blog

Blend Marketing Blog

What should you put on your homepage?

Posted by Phil Vallender on Jul 27, 2015

There are four essential pieces of information you should have on your homepage: value proposition, differentiation, proof and calls to action.

Though the role of the homepage has changed, chances are it's still the most highly trafficked, and therefore most important, page on your website.  Deciding what to put on your homepage however can prove tricky and it's easy to end up with one containing too much information, duplicating what appears on other pages and failing to generate leads.


5 tips for using Trello as an effective Project Management tool

Posted by Joanne Hindley on Jul 21, 2015

I love post it notes. Post it notes for my ‘to dos’, my ‘not to be forgottens’ and my ‘remember to take your milk out of the work fridge’. Imagine my joy when I was introduced to Trello when I started at Blend. 

Based on the three-stack structure inspired by Japanese Kanban boards, Trello’s organisational structure provides a visual representation of tasks, which is perfect for those who think visually.


5 Time-saving Content Discovery Tools

Posted by Will Homden on Jul 16, 2015

As you know, sharing curated content that is of value to your audience is beneficial to your social media marketing efforts and your broader inbound marketing strategy.

Done right, it establishes you as a thought leader in your field and potentially widens your social media reach, supporting your original content creation efforts.

The issue is, content discovery can be a time-consuming process, especially when there’s already a virtual pile of jobs stacking up. To streamline the process, here are 5 content discovery tools that help cut through the clutter.


Automation – Marketing’s Revenue Engine

Posted by Robin Kirkley on Jul 3, 2015

B2B buyers now live online.

If you’re not found in a buyer’s discovery process, you’ll be excluded from the sale opportunity.

Marketing Automation software helps to solve this problem.


How to write a case study like a professional

Posted by Sean Sweet on Jul 1, 2015

If you've ever wondered how to create a professional customer case study then some of the following may be of interest to you. We certainly hope it's useful.


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