Having been on the receiving end of cold calls for more years than I care to remember, I'm continually surprised that companies continue to employ cold calling methods to generate new business.
By cold call I mean one that is completely unsolicited. One where no indication has been given that the service they offer is either wanted or needed.
So far this week I've dealt with 8 cold calls and it's Thursday; I've had worse weeks but generally I'd like much better weeks and that means no cold calls at all.
As a B2B marketer I have a keen interest in how businesses generate leads and I'm acutely aware of how outbound marketing such as cold calls are failing to achieve the results they once did.