Blend Marketing Blog

Blend Marketing Blog

The negative effect of cold calling

Posted by Sean Sweet on Feb 5, 2015

Having been on the receiving end of cold calls for more years than I care to remember, I'm continually surprised that companies continue to employ cold calling methods to generate new business.

By cold call I mean one that is completely unsolicited. One where no indication has been given that the service they offer is either wanted or needed.

So far this week I've dealt with 8 cold calls and it's Thursday; I've had worse weeks but generally I'd like much better weeks and that means no cold calls at all.

As a B2B marketer I have a keen interest in how businesses generate leads and I'm acutely aware of how outbound marketing such as cold calls are failing to achieve the results they once did.

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How to write great B2B content with zero resources

Posted by Phil Vallender on Jan 12, 2015

Do you want to adopt inbound marketing but worry that you don’t have the resources to produce great B2B content? Here are your options.

You’re not alone, it's a big concern for many B2B technology companies going inbound. As many again have starting inbound marketing only to discover that producing the necessary content is harder than expected.

It's true though that you cannot get away from the fact that inbound marketing (or content marketing) has quality content at its absolute core.

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How to run a successful inbound campaign

Posted by Phil Vallender on Jan 5, 2015

Inbound marketing isn't a collection of independent tactics. Generating inbound leads relies upon you taking an integrated approach that caters to your buyer's entire decision making process.

In essence, with each inbound campaign, you need to create the entire inbound methodology, from start to finish. So what are the essential elements of a successful inbound campaign that has your entire funnel covered?

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Generate more leads from your B2B website

Posted by Phil Vallender on Dec 4, 2014

If having a website is an essential of modern business, why do so few make a measurable  contribution to results?

It's a common consensus that a website is an absolute must for doing business. If this is the case, why are the vast majority of B2B websites little more than expensive online brochures? Why do so many business owners look the other way when their website produces no measureable input to the achievement of company objectives?

If this sounds like you and your website, never fear, there are things that you can do easily to start the process of turning your website from a digital brochure into a lead generating machine.

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Sustaining content marketing results in the face of content-spam

Posted by Phil Vallender on Dec 3, 2014

Is B2B content marketing going the way of banner ads and email marketing, and becoming the new spam?

The content avalanche. Content tipping point. Content saturation. Whatever you call it, there is more and more concern among B2B marketers that content marketing is being abused so much that it may cease to be effective. Is this really the case?

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