Is your technology company creating large volumes of content - blogs, social posts, contributing to LinkedIn groups and sending email whenever possible?
If you produce content articles for yourself, your business or for a client then you may be excited by Facebook's new Instant Article product for mobile feeds.
If you are contemplating looking for, have started seeking or have just received seed round funding, congratulations, this is an exiting time for you and your business.
When giving funding, investors are looking for certain conditions to be met. Among them and perhaps most important is growth potential - investors like fast, high growth best of all.
When it comes to delivering that growth, investors are clearly placing their trust in you and you product. They clearly believe that it meets a need, there is a market for it and that the business already has momentum.
Sooner or later however, their eyes, and yours, will inevitably turn to marketing and how it is performing at realising that growth.
Email used to be the go-to platform for sales and marketing people wanting to reach prospective customers.
But times have changed, email is less effective than ever and new ways to communicate are enjoying prominence.
If you are evaluating HubSpot as an inbound marketing tool then chances are you've already established that it's incredibly powerful, when in the right hands.
But are yours the right hands?
It is definately a question worth asking because if the plan is to adopt an inbound strategy using HubSpot, a significant investment will be required in terms of time and money.
Those with experience can achieve better results in a shorter space of time, generating new and exciting leads to boost your sales opportunities.